Kirk will teach you why a brand is necessary to create the client acquisition strategy you’ve always dreamed of, sporadically pursued and never fulfilled. Real marketing for real advisors.
HOW TO FIND THE RIGHT FINANCIAL ADVISOR WEBSITE DESIGN COMPANY
Financial advisor websites come in one of four flavors of readiness:
- You have a perfectly fine financial advisor website – it looks good, attracts prospects and provides leads (in which case you don’t need this resource)
- Your website is “okay” but something isn’t right as it isn’t creating any leads
- Your website needs a full makeover – it looks “old” and simply isn’t engaging
- You either don’t have a website or you know it’s time to start over with a new one
Advisor Marketing vs Branding
Mod Marketing Podcasts
A “No Holds Barred”, highly informative and always entertaining podcast series with Kirk Lowe, Chief Branding Tactician at TactiBrand and Matt Halloran, founder of Top Advisor Coaching.
Most advisors want more ideal clients, not fancy marketing. In this letter to an advisors, I tell the truth about simple, authentic, sustainable marketing.read more
This whitepaper will show you simple ways to boost your network expansion so you can attract your ideal clients. It’s easy to get lost in the service, administrative, and compliance side your business while pushing aside the work needed to attract more ideal prospects. Marketing is often the weak link in an advisors practice and it’s almost always the first “expense’ that gets cut or the first “task” that falls off the plate.read more
People refer for two reasons; 1) to be helpful, and 2) to look good. A good advisor brand makes your clients and COIs look great.read more
Content rules marketing. I’ve written on ways to create content, how important is to generate leads and how content transcends marketing. Essentially, content is marketing. And if you find it difficult to produce content, you’re behind the eight ball.read more
This article is for financial advisors who want to be better at marketing. If you can relate to any of these WEBSITE DON’Ts, I’m hoping they inspire you to reflect on why you have a website and what you hope it will accomplish for your practice.read more