Podcasts

by Kirk Lowe | May 19, 2016 | |

Mod Marketing for the 21st Century A “No Holds Barred”, highly informative and always entertaining podcast series with Kirk Lowe, Founder and Chief Branding Tactician at TactiBrand and Matt Halloran, President and Founder of Top Advisor Coaching. Episode #...

A Letter from a Marketer to an Advisor

by Kirk Lowe | May 29, 2017 | Best Practices, Branding, Marketing | 0 comments

Dear Frank Maselli, Re: “A Letter from an Advisor to a Wholesaler” I loved it. (To other financial advisors… Please read Frank’s post here before you go any further. This won’t make sense otherwise.) To your comment: “What I need…and I’m being totally honest here…are...

9 Outcomes of a Good Financial Brand

by Kirk Lowe | Dec 6, 2016 | Best Practices, Branding, Marketing | 0 comments

Tweet A good financial brand is at the core of achieving marketing results. Regardless of how many people you attract with marketing, your marketing campaigns are bound to fail miserably if your story isn’t obvious, compelling and highly relevant.. Brand leakage is...

Equipment to Start Your Financial Podcast

by Kirk Lowe | Nov 30, 2016 | Best Practices, Branding, Marketing | 0 comments

Tweet How to Start Financial Podcasting No one wants to travel all the time to make a podcast. A lot of podcast equipment articles will talk about having in-house recording software. But I don’t think this is realistic. I suspect most advisors will regularly invite...

Launch Your Financial Practice with a Podcast

by Kirk Lowe | Nov 16, 2016 | Best Practices, Branding, Marketing | 0 comments

Tweet Launch Your Financial Podcast If you don’t already know, financial podcasting is on a fast upward trend. As an experienced financial marketer, I’ve seen the start of other trends and this one makes perfect sense for financial advisors to grow their financial...