7 Expenses a Good Brand Negates

7 Expenses a Good Brand Negates

Tweet First: Some Background People refer for two reasons; 1) to be helpful, and 2) to look good. A good brand makes your clients and COIs look great. A compelling advisor brand positions you as different, better and relevant. With simple marketing your brand will...
12 Website Mistakes: Don’t Make These

12 Website Mistakes: Don’t Make These

Tweet This article is for financial advisors who want to be better at marketing. If you can relate to any of these WEBSITE DON’Ts, I’m hoping they inspire you to reflect on why you have a website and what you hope it will accomplish for your practice. 1 – Use...
9 Best Practices for Your Advisor Blog

9 Best Practices for Your Advisor Blog

Tweet Content rules marketing. I’ve written on ways to create content, how important is to generate leads and how content transcends marketing. Essentially, content is marketing. And if you find it difficult to produce content, you’re behind the eight ball.   You risk...