Episode # 10 – Advisor Marketing… Where Do You Start?

by Kirk Lowe and Matt Halloran | ModMarketing

Advisor Marketing: Starts With Your Advisor Brand

Kirk and Matt talk about the must-have foundational needs to build a solid marketing portfolio; your advisor brand.

They dig deeply into some common key questions to make them easy to answer.

  • Who are you?
  • What do you do?
  • Why do you do it?
  • \Why do I care?
  • How do you articulate who you are?
  • How do you best share this message?

They go way beyond “marketing material” and move into a “unifying philosophy”. Advisor marketing begins with having a strong and highly relevant advisor brand.