Episode # 10 – Advisor Marketing… Where Do You Start?
Advisor Marketing: Starts With Your Advisor Brand
Kirk and Matt talk about the must-have foundational needs to build a solid marketing portfolio; your advisor brand.
They dig deeply into some common key questions to make them easy to answer.
- Who are you?
- What do you do?
- Why do you do it?
- \Why do I care?
- How do you articulate who you are?
- How do you best share this message?
They go way beyond “marketing material” and move into a “unifying philosophy”. Advisor marketing begins with having a strong and highly relevant advisor brand.