Episode # 3 – Niche Audiences

by Kirk Lowe and Matt Halloran | ModMarketing

Becoming A Niche Advisor

When you decide you want to become a niche advisor, when you want change the paradigm of doing everything for everyone – amazing things can happen.

Kirk and Matt discuss potential business model shifts to focusing on A vs B clients. These five most common business model shifts include:

  • Just work with “A” clients – define ideal client and just work with them
  • Work with “A”s and have a quota for “B”
  • Work with “A” and “B” — likely status quo
  • Take care of “A”s and hand “B”s off to junior associate
  • Work with “A”s and find platform or program to leverage for “B” clients