Episode # 5 – Communicating Your Advisor Brand
Communicating Your Advisor Brand
Kirk and Matt talk about the importance of having a good marketing story, the importance of how you articulate it, and how to integrate that with your advisor brand into your marketing plan.
They discuss why your message (your advisor brand) should precede deployment and how it can save you thousands and boost your long-term marketing effectiveness.
It can also make an impact with getting introduced; they’ll share stories about how introductions happen and how branding can change that dynamic and your results. But the biggest gain from having a strong message may surprise you.