Naming Your Financial Company (pt. 2)

by Kirk Lowe and Matt Halloran | Naming Your Financial Company (Part 2 – The Process)

Naming Your Financial Company (pt. 2)

In the second part of this two-part episode, Kirk presents processes to follow to get ideas and finalize a financial company name choice.

The process describes:

  • Brainstorming
  • Filtering
  • Testing and Verifying
  • Finalizing the decision

Naming your financial company is a process; now you have one.