by Kirk Lowe | May 29, 2017 | Best Practices, Branding, Marketing |
Dear Frank Maselli, Re: “A Letter from an Advisor to a Wholesaler” I loved it. (To other financial advisors… Please read Frank’s post here before you go any further. This won’t make sense otherwise.) To your comment: “What I need…and I’m being totally honest here…are...
by Kirk Lowe | Mar 24, 2017 | Branding, Marketing |
Tweet First: Some Background People refer for two reasons; 1) to be helpful, and 2) to look good. A good brand makes your clients and COIs look great. A compelling advisor brand positions you as different, better and relevant. With simple marketing your brand will...
by Kirk Lowe | Mar 21, 2017 | Best Practices, Branding, Marketing |
Tweet This article is for financial advisors who want to be better at marketing. If you can relate to any of these WEBSITE DON’Ts, I’m hoping they inspire you to reflect on why you have a website and what you hope it will accomplish for your practice. 1 – Use...
by Kirk Lowe | Feb 3, 2017 | Best Practices, Branding, Marketing |
It’s easy to get lost in the service, administrative, and compliance side your business while pushing aside the work needed to attract more ideal prospects. There are simple strategies and tactics that often get started and stopped over and over. It’s a cycle of...
by Kirk Lowe | Dec 16, 2016 | Best Practices, Branding, Marketing |
Tweet Content rules marketing. I’ve written on ways to create content, how important is to generate leads and how content transcends marketing. Essentially, content is marketing. And if you find it difficult to produce content, you’re behind the eight ball. You risk...
by Kirk Lowe | Dec 14, 2016 | Best Practices, Branding, Marketing |
Tweet If you don’t already know, financial podcasting is on an upwards trend. As an experienced financial marketer, I think this one makes perfect sense for financial advisors. Financial Podcast Etiquette Here are TEN tips to help you nail your financial podcast. ...
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