How to get more out of your templated website
Advisor Template Website
In this episode, Kirk and Matt talk about things financial advisors can and should do to get the most out of their advisor template websites. They discuss specifics like navigation, content and footer as well as overarching concepts like the fact that your financial advisor website is often your personal introduction to prospects through an impersonal medium.
Kirk presents ideas about what works in the Header (navigation) section, Content and Footer.
Some of the ideas that go beyond the “what everyone else has – normal” content include:
- One call to action with one valuable giveaway
- Social media
- Expert profile
- How to get started – how working with you begins
Matt provides advice on how to make it easy for people to understand who you are – on their terms.